2009年3月23日 星期一

拜訪客戶,或初次會面後要發出的Email

事件: 我和我們業務代表到客戶公司拜訪並針對將要合作的案子與負責的相關人員詳談

適用: 這樣的電郵可在初次會面或雙方剛開始接觸後的24小時內發出,可以給對方一個慎重積極的好印象

拜會完客戶後的電郵:

From: Yung
To: Smith
CC: Michael
Subject: Re: W830 Project Meeting

Dear Smith,

01

It was our pleasure to visit you this afternoon, and we appreciated the time that you spent with us to go through all the project details.

我們很高興今天下午能拜訪你,更要謝謝你抽空跟我們詳述專案的細節.

02

Michael handled many similar design projects as W830 in our company and he will send you a design proposal tomorrow based on the requirements that we discussed with you today.

Michael在我們公司做過很多類似W830的案子,明日他會寄一份依據今日與你討論的需求作出的企劃案給你.

03

We thank you for giving us the opportunity to provide our products and service, and look forward to working with you in the field of professional industrial system platform applications.

感謝你給我們機會提供我們的產品與服務. 我們期待與你在專業工業系統平台應用這個領域上的合作.

04

Thank you,

Yung

後記解析

開頭通常除了表達高興和感謝對方之餘,最好稍微敘述一下對方讓你印象特別深的小地方.例如在0這一句裡,我們提到客戶抽空詳述專案細節這一點.

如果你像我一樣身邊有帶著未來接此專案的業務代表,可稍微像在02這句裡一樣提一下這位業務的經驗,一則讓客戶知道我對這案子的重視所以才派出在相關領域有經驗的專業人員,另外也讓我的業務人員有備受重視的感覺更能全力以赴.

除了用簡單的幾句客套話來結尾以外,我習慣再強調一下雙方在"專業領域"的合作,而不是單單討價還價的買賣.

字彙解析

opportunity: 機會.在正式的商業用語,用opportunitychance更為洽當. chance給人有種投機或靠運氣的感覺.

…in the field of…: 在某個領域.我還蠻喜歡這樣的用語,給人一種專業的感覺.

2009年3月22日 星期日

當客戶不回應,Email 可以這麼寫

事件: 我客戶答應簽回NDA(保密協定),在我把文件寄出給客戶簽回時已發了一封電郵提醒,幾天後仍未見客戶有所動作時,我接著再發後續跟催.

適用: 這樣的電郵可用來提醒以及催促客戶或合作夥伴盡快完成雙方已談定的事情

6/23 第一封提醒電郵:

From: Yung
To: Smith
Subject: Re: NDA sign-back

Dear Smith,

01

We discussed in our meeting last week on /20 that we would release design information to you when a NDA can be signed off.

我們上週在6/20號當天談到當NDA簽回時我們就會把設計文件寄給你.

02

Two copies of signed and stamped NDA were sent to you on /23.

兩份已蓋章簽名的NDA已在6/23號寄出給你

03

Please complete the NDA sign-back process by sending one signed NDA copy back to us this week.

請將一份簽完名的NDA寄回給我完成NDA簽署程序.

04

Thank you,

Yung

6/28 第二封跟催電郵:

From: Yung
To: Smith
Subject: Re: NDA sign-back

Dear Smith,

05

Its 6/28 today and we still have not received the signed NDA from you, yet functional blocks and sensitive design information have been continuously requested to release by your company.

今天已經是6/28,我們還未收到你簽回的NDA,但貴公司還持續的要求我們給予敏感的設計文件.

06

Could you please double check and complete the NDA process immediately?

請你立即確認並且完成NDA簽署程序

07

Without the NDA process completed, based on our administration and internal management principle, we will have no choice but to put everything on hold till further notice.

根據我們公司內部管理原則如NDA程序沒有完成,我們則須先停止進行等待進一步指示.

08

I apologize to push you, and your understanding and cooperation are highly appreciated.
很抱歉催趕你,並感激你的配合以及諒解.

09

If you have any difficulties, please kindly let me know.

如你有任何困難,請讓我知道.

10

Thank you,

Yung

後記解析

在提醒客戶時保持禮貌以及理性是基本的原則,如在0809裡面這一段.

而在07這一段裡面,我以公司內部管理原則來告知客戶如NDA程序沒有完成的後果.而我客戶基於要相互合作的關係也如我預期的回應他目前進行的狀況並給我預期完成時間讓我安心確保雙方合作.如果24小時內我還是沒收到客戶的回應,我會以電話方式親自打過去確認客戶是否有什麼難言之隱.

字彙解析

Sensitive design information: 在這裡sensitive是指需要被保護以及小心處裡的商業文件,例如內部保密資料、工廠製程等.